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The Hidden Conflict of Business Models
Cable companies and broadcasters have a complex relationship with the internet, characterized by a deep-seated disdain for its disruptive influence. While employees generally view their roles as serving customers through delivering content, the perspective shifts at higher organizational levels. Here, the primary objective becomes selling audience attention to advertisers, revealing a fundamental disconnect between the front-line staff's customer-centric mindset and the profit-driven motives of the company's leadership. This duality highlights the underlying tensions in how traditional media companies navigate the evolving digital landscape.