Effective Expectation Management and Positioning in Product Strategy

Setting and managing customer expectations effectively is crucial in product strategy. In the case discussed, failure to position the product as an MVP led to backlash. The lack of humility in acknowledging it as an MVP and the grand announcement without setting proper expectations resulted in negative reactions. The tone of the launch presentation, resembling Apple's style, further contributed to the poor reception. Proper expectation management is essential for successful product positioning in the market.