The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: "You're Being Manipulated!", "Use Jealousy To Manipulate People!" & "How To Know If Someone Hates You!"

The Diary Of A CEO with Steven Bartlett

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Avoid Plan B to Remain Committed

Having a plan B can decrease commitment and performance as seen in a study where participants who were told about an alternative way to get a snack were less committed, spent less time, and performed worse in doing a puzzle. This shows that having a backup plan can psychologically distract people from their primary goal and lead to inferior outcomes.

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