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SONY
Acquired
**Sony's Life Insurance Company **
Sony was renowned for its dominance in home electronics, with a wide range of products including VCRs, DVD players, computer monitors, stereos, and radios. Consumers trusted the brand as a symbol of quality and didn't feel the need to scrutinize features when purchasing Sony products. However, Apple eventually integrated similar functionalities into their devices, while low-end competitors and other products like TVs diminished Sony's market share. Despite this, Sony's peak in the 1980s was attributed to their innovation in three key areas: cameras, the Walkman, and life insurance.
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