The Impact of Political Spending on DTC: July State of the Industry Podcast
Ecommerce Playbook: Numbers, Struggles & Growth
Ad Spending Trends Reflect Political Landscape Changes
Non-incumbent political parties significantly increased their advertising expenditures in the 2020 primary elections, exemplified by the Democrats spending $400 million in February alone. However, in the current cycle of 2024, there has been a notable decline in overall political advertising spend, with only $716 million utilized in the first half compared to $1 billion during the same period in 2020. The 2024 election cycle is currently tracking $700 million lower in spending year-to-date, indicating a shift in campaign financing dynamics.
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