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Judd Apatow
Tetragrammaton with Rick Rubin
The Importance of Test Screenings in Filmmaking
Switching theaters for test screenings can have different audience reactions. It's important to have trusted partners who understand the improvements made to the movie. While some filmmakers, like Steven Spielberg, don't do test screenings, comedy films often rely on them to gauge crowd reactions. However, in the history of comedy, the Marx Brothers didn't rely on test screenings for their movies.
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