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#345 George Lucas

Founders

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Business as an Expression of Personality

Develop skills that are rare and valuable which align with your thinking and values as capitalism rewards uniqueness. Your business should reflect your personality and core beliefs, leading to non-economic decisions that resonate with who you are. Recruit people who think like you to infuse the essence of your being into the business, even if it means sacrificing financial gains for authenticity and beauty in your decision-making process.

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