Greg Isenberg - Startup Studios vs Traditional VC
"World of DaaS"
Iterative Business Model Success
An admired studio in the mid-2000s, LightBank from Chicago, focused on selling to SMBs and successfully built around 10 companies centered on this premise. The key to their success was starting with an audience, converting them into a community, and then collaboratively building a product with that community. Their iterative approach of starting similar companies repeatedly led to notable successes, such as Groupon, which went public and became a mega hit.
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