Is There a Value in Understanding What You Don't Understand?

A lot of them won't go into the perm frost tunnel. A lot of em won't go run up above the the tunnel, or throughout alaska where permfrost exists, or even understand what like, what it smells like. So how do you communicate that? How do you say like there's a value in you understanding what you don't currently understand? How do you get people to see that there's value in understanding what they don't understand? Chris, question is an ancient question for millennia.