The speaker emphasizes the importance of testing rather than guessing when it comes to predicting the success of a venture. He believes in seizing opportunities that might work and adapting to the outcomes instead of making predictions. He highlights the value of attention as a currency in today's world, stating that attention is a universal asset essential for various goals. As attention is fragmented due to technology and information overload, he stresses the significance of capturing attention first before conveying any message. The speaker underlines the need to trade attention effectively, as attention is a vital commodity that impacts individuals across different aspects of life.

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