
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14
GTM Live
Multiplicity and Clarification of Signals
Lead scoring involves multiple sources of signals, such as PQL scoring models, third-party review sites, ABM platforms, first-party website data, form-filled data, and event data from various providers. Defining what constitutes a signal in the context of lead scoring is crucial due to the multitude of sources and differing definitions used by individuals in the industry.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.