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RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14

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Multiplicity and Clarification of Signals

Lead scoring involves multiple sources of signals, such as PQL scoring models, third-party review sites, ABM platforms, first-party website data, form-filled data, and event data from various providers. Defining what constitutes a signal in the context of lead scoring is crucial due to the multitude of sources and differing definitions used by individuals in the industry.

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