1min snip

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The simple path to great strategy: Alex Smith

Secret Leaders with Dan Murray-Serter & Chris Donnelly

NOTE

Strategic Insight in Business Development

Successful strategies in business development often revolve around identifying a point of disagreement within the market category. This contrarian position allows companies to differentiate themselves and innovate. Many businesses fail to recognize this crucial aspect, which leads to poor strategic outcomes.

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