Book Recommendation: No Rules Rules - Netflix and the Culture of Reinvention

In this episode, we speak to Nikunj Sharma, the CEO of Mercy for Animals India. We spoke about:

• The work of Mercy for Animals in India, and their victories so far
• The considerations for animal advocacy organisations, like Mercy for Animals, to expand into new countries rather and how this trades off with the existence of local organisations. 
• The specific cultural context for animal advocacy work in India

A few of the resources mentioned in our conversation:

• MFA India wins on gestation crates
• PBFIA India report on increasing plant-based consumption within India – 67% people eating plant-based products citing animal welfare benefits 
• Jay Shetty Podcast
• No Rules Rules: Netflix and the culture of reinvention
• Can’t hurt me by David Goggins
• MFA India website 
• Nikunj’s Linkedin

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