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Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4

The Transaction

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Quality over Quantity in Sales Prospecting

In sales prospecting, the key lies in personalization and relevance. Being genuine and human in interactions is a superpower that differentiates from AI perfection. Personalizing messages is crucial, but what truly matters is relevance. Relevance drives success in prospecting, as it resonates more than generic personalization. Quality over quantity should be the focus, caring about meaningful connections and personalized questions for each prospect.

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