20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
True Differentiation is Hard to Achieve
Being honest about the true differentiation of a product is challenging. Close involvement with a product can lead to biased perceptions of its uniqueness. To truly stand out, companies need to step back and assess their product objectively in comparison to competitors. Brand perception differs significantly from what companies believe in. Unique ingredients or features can be quickly replicated by competitors, leading to loss of differentiation. Focusing on brand and overall perception is crucial as owning specific features like ingredients may not guarantee long-term differentiation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
