The DNA of companies is deeply intertwined with its founders, reflecting their characteristics. Corporate culture often emanates from the founder, as seen in the evolution of Microsoft under Sachin Adele to Jeff Bezos at Amazon. Jeff Bezos shaped a culture that values a 'killer instinct,' leading to intense, fear-based environment. At Amazon, employees resort to extreme measures to survive the cutthroat culture, including spying on competitors and engaging in unethical practices. The pressure-cooker environment at Amazon not only fosters unethical behaviors but also contributes to mental health issues, such as employees reaching a breaking point and attempting suicide, illustrating the extreme nature of Amazon's corporate culture.

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