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Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why
Decoder with Nilay Patel
Microsoft‘s CEO on The Economics of Search With ChatGPT
The value exchange of search is shifting from providing a list of links to directly answering questions. This is achieved by training the model on other people's information and generating traffic for the creators of the content. The goal is to represent the 10 blue links in the context of what users need. The core measure of search engine optimization (SEO) will evolve to prioritize generating authoritative content. The quality of answers in search is improving, but the concept of providing links for users to explore further still exists.
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