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Tom Bilyeu's Impact Theory cover image

Debunking Success: Alcohol, Laziness & Social Media Addiction Isn't Holding You Back | Alex Hormozi PT 2

Tom Bilyeu's Impact Theory

NOTE

Focus on what needs to change to make it work

When testing, rather than focusing on why something didn't work, concentrate on what needs to change to make it work. Shift from a binary approach to a continuum, aiming to understand how well something is working rather than a simple yes or no. This perspective allows for a more nuanced understanding of the situation and helps in turning a 'no' into a new action item. By breaking down failures into smaller components and understanding the first principles of the desired outcome, such as the psychology behind a purchase decision, one can improve their approach to tasks like running ads or making cold calls to customers.

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