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Borders, Bills & Burgers

The NPR Politics Podcast

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Debate on Wendy's Surge Pricing Plan and Public Backlash

The discussion revolves around Wendy's plan to introduce surge pricing, inspired by Uber, but faced significant backlash. The concern raised by the speakers is primarily about transparency in pricing. They express a desire to be informed upfront about any price variations to avoid feeling tricked or surprised during purchase, similar to Uber's surge pricing model. Although Wendy's clarified their intent was not to raise prices during high demand but to offer discounts during special times, the messaging got mixed up leading to severe public criticism and backlash against the perceived corporate practice. The speakers appreciate Wendy's decision not to implement surge pricing and suggest that intermittent lower pricing, akin to happy hour at bars, could be a more welcomed strategy than sudden price hikes during peak hours.

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