Why That Worked  – Presented by StoryBrand.ai cover image

#177: The Secret to Winning Over Customers and Outshining Your Competition

Why That Worked – Presented by StoryBrand.ai

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Focus on the Customer's Outcome

When creating marketing copy, focus on highlighting the negative consequences of not using your product or service, such as wasting time and money. On the flip side, emphasize the positive outcomes that customers will experience after using your product, such as saving time, saving money, and overcoming obstacles. Additionally, consider the broader implications of these benefits and how they will enable customers to achieve more in their lives.

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