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Value Hive Podcast cover image

Q4 2023 Investor Audibles: SaltLight Capital, Cedar Creek Partners, Legacy Ridge Capital

Value Hive Podcast

NOTE

Contextual Data and Opportunities in Connected TV Advertising

App 11's strength lies in using contextual data for ad matching, which is invaluable in environments with weaker traditional data signals. Contextual targeting is crucial in connected TV, where user tracking is challenging. This creates a prime opportunity for performance-based digital advertising on connected TV devices, a market growing as households shift to internet-connected TV. AppLoven aims to leverage contextual game targeting for performance-based advertising on CTV, targeting households instead of specific users. The space is evolving rapidly, with tech companies and retailers investing in CTV advertising, indicating significant market growth potential beyond the traditional gaming market.

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