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Breaking Out of the CRO Pigeonhole with Jonny Longden
No Hacks
Data, Experimentation, and the Scientific Attitude
Small businesses can foster a culture of data and experimentation regardless of their size. While there is a belief that significant volumes of data are necessary for controlled experiments, the scientific process encompasses much more. Observation, iterative approaches, and informal validations can replace formal experimentation, making room for learning even when data is limited. The emphasis should be on trying different approaches, gathering feedback, and adjusting strategies rather than relying solely on A/B testing. This method of 'lean experimentation' focuses on market feedback and pivoting based on results, thus validating ideas without needing extensive data. The industry’s overreliance on A/B testing overlooks broader scientific principles that can benefit all businesses, regardless of their capacity for formal experimentation.
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