2min snip

LEVELS – A Whole New Level cover image

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

LEVELS – A Whole New Level

NOTE

Embrace Change and Prioritize Market Understanding

Focusing on understanding customer desires is more challenging than product creation, yet essential for establishing a viable market product fit. The process of market discovery can often be underappreciated and is inherently less enjoyable, as it involves facing rejection. However, it is crucial to validate market viability before product development. Additionally, startups must recognize their evolving nature as adaptable systems; structures that function for a small team may not be effective as the company scales. Embracing this complexity and planning for change is vital for sustained success.

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