Offering people endless options can lead to emotional overwhelm and cognitive tax. Constant exposure to abundant choices like scrolling through social media or streaming platforms results in a hidden cost, straining individuals mentally. The phenomenon is evident in the 'Netflix effect,' where the abundance of choices hinders decision-making, leading to dissatisfaction. Compared to previous times when limited options brought contentment, the contemporary era bombards individuals with an array of selections, setting unrealistic expectations and diminishing satisfaction levels.