Understanding Audience Engagement Strategies on Facebook

To capture the attention of Facebook users who are casually scrolling their feed, it is crucial to tap into topics close to their hearts. By identifying the audience's interests and triggering emotions such as worry, concern, or hope, posts can be crafted to intrigue and engage users. Unlike Google traffic where users actively search for answers, Facebook traffic requires posts to spark curiosity without revealing all the details upfront. Incorporating images with arrows or Xs pointing to the topic of discussion can be an effective way to pique interest and encourage users to click through and engage with the content.