Invest in Digital or Risk Abandonment

Kamala Harris is significantly outspending Donald Trump in digital advertising, with recent figures showing her spending $12 million compared to his $600,000 around the time of a debate. This disparity is fueled by Harris raising more funds and adopting a strategy focused on social media to engage younger and undecided voters, contrasting with Trump's preference for traditional television advertising. Trump's campaign officials assert that his strong popularity negates the need for extensive online spending, but this has raised concerns among Republicans about the risks of ceding digital ground to Democrats. The situation underscores the importance of a balanced advertising strategy in modern campaigns.