Initially skeptical about the importance of company culture, the speaker's perspective shifted after learning about the Halo Effect and Good to Great, realizing that culture influences performance rather than vice versa. Through mistakes, auditing, and personal experiences with winners and losers, the speaker gradually embraced the significance of culture in shaping business success and developed a playbook around it over 15 years. Contrary to the misconception of culture being touchy-feely or just about employee happiness, the speaker acknowledges its critical role in driving business outcomes.

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