57sec snip

Unlocking Us with Brené Brown cover image

Dr. William Brady on Social Media, Moral Outrage and Polarization

Unlocking Us with Brené Brown

NOTE

Social media algorithms can't distinguish between interest an prime signals

Social media platforms use variable reinforcement patterns to deliver likes and shares, which increases the likelihood of individuals being affected by and paying attention to them. Research indicates that receiving likes and shares for expressing moral outrage can predict future expressions of outrage due to the social reward system. This demonstrates a social learning process where individuals become more inclined to express outrage based on the feedback received on social media platforms.

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