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Superhuman (with CEO Rahul Vohra)
Acquired
Price Perception Drives Premium Strategy
To establish a competitive pricing strategy for a premium product, focus on understanding the customer's perception of value versus expense. Analyze when a customer feels that the price, even if high, is justified by the product's perceived value. A systematic approach, including direct engagement with initial users during onboarding, can provide valuable insights into pricing decisions. Conversations with pricing experts can further refine strategies, emphasizing psychological aspects like pricing structures ending in 'nine' to enhance premium branding.
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