Adapt and Concentrate on Delivering Premium Experience

The theater industry needs to adapt to the changing moviegoing trends by focusing on providing upscale premium experiences and discount offers during off-peak times. The conventional business model of theaters is primarily influenced by studios' marketing strategies. The future success of theaters lies in transitioning into entertainment centers or other flexible spaces to cater to varying audience preferences. By reducing the number of underperforming theaters and concentrating on enhancing the quality of offerings, such as large format screens and promotional deals, theaters can better meet the evolving demands of the audience.