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The Moonshot Factory
Land of the Giants
Exclusivity Can Undermine Innovation
Creating an exclusive program like the Explorer program for Google Glass limited access for potential users despite their willingness to pay, which hindered broader user feedback and adoption. This approach not only played into the narrative of Glass as a status symbol but also reflected a misstep in Google's strategy to make an innovative product accessible. The parallel drawn to the difficulty of obtaining a high-demand item, such as a PlayStation 5, highlights the challenge users faced in acquiring Glass, ultimately positioning the product poorly in the market.
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