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Starbucks (with Howard Schultz)
Acquired
Protect the Customer Interaction in Business Growth in Starbucks
Starbucks faces the risk of becoming a mere utility due to its scale and ubiquity, which would depersonalize the customer experience. The company must maintain the integrity and heritage by protecting the interaction between baristas and customers, ensuring that each touchpoint is elevated and nurtured like a young child. Maintaining this level of customer interaction is crucial for Starbucks, even as the company grows and diversifies.
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