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Money Making Expert: All Millionaires Have This One Trait (E281)
The High Performance Podcast
Expect 11 Interactions Before Excitement
Consumers typically require around 11 interactions to warm up to a product or service, aligning expectations with this reality is crucial for effective engagement. Just like a medical treatment may have multiple doses to be effective, marketing strategies should anticipate multiple touchpoints before potential customers feel excited about making a purchase. Understanding the consumer's current reality, desired reality, and the obstacles they face is essential. Presenting offerings as a clear path of least resistance to their goals enhances excitement and engagement, ultimately influencing their purchasing decisions.
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