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The Energy Gang cover image

Google’s demanding goals for decarbonization

The Energy Gang

NOTE

Efficiency: A Key Factor in Electricity Demand Growth

US electricity demand growth significantly slowed down from the 2000s onwards, remaining flat for more than 15 years. This slowdown showcases the tendency for expectations and excitement about new technologies to be overemphasized, often overlooking advancements in efficiency. Despite a significant increase in computer usage between 2010 and 2018, data centers' electricity consumption only rose by 6%, indicating a disconnect between computing activity and power demand. This highlights the importance of efficiency in managing energy consumption amidst technological advancements like AI, which bring new usage but also improved underlying technologies.

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