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Dive Club 🤿 cover image

Jason Yuan - Going beyond craft to design with soul

Dive Club 🤿

NOTE

Intuition as Design's Foundation

Human intuition, shaped by years of experience and observation, serves as the most advanced technology for design. Designers must leverage their instinct and gut feelings to effectively cater to human behavior and needs. Instead of relying on data and analyses, compelling storytelling plays a crucial role in presenting ideas; narratives can evoke emotional responses that drive actions beyond rational considerations. Moving an audience emotionally is key to fostering belief in a vision or concept.

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