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Jason Yuan - Going beyond craft to design with soul
Dive Club 🤿
Intuition as Design's Foundation
Human intuition, shaped by years of experience and observation, serves as the most advanced technology for design. Designers must leverage their instinct and gut feelings to effectively cater to human behavior and needs. Instead of relying on data and analyses, compelling storytelling plays a crucial role in presenting ideas; narratives can evoke emotional responses that drive actions beyond rational considerations. Moving an audience emotionally is key to fostering belief in a vision or concept.
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