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Focus on Building a Signature Product Aligned with the Brand
Building a signature product aligned with the brand can bring in revenue and enhance the overall business equity. Several successful examples exist where products have continued to thrive over time, contributing to the growth of the overall business by attracting new attention and customers. It's essential for businesses to stay in touch with their audience and their brand promise to create and sustain a great signature product. Having a great signature product can be a key element in the business ecosystem, often serving as a higher priced product.