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Strategies for Optimizing Book Promotion and Automation
Optimizing book promotion and automation involves building exposure through guest appearances, directing existing content to an automation system, and leveraging homepage and book landing pages for email collection and sales. The key is to prioritize email collection over immediate purchases to build a loyal audience. Strategies include offering free chapter downloads in exchange for emails, providing incentives on book landing pages to drive sales, and optimizing for a high email conversion rate given low purchase conversion rates. Implementing these changes can kickstart a self-promoting flywheel effect for book marketing.