Doorbells in Jungle: A Portfolio Approach to Experimental Product Development

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Instead of endlessly debating whether to do something, it's more effective to create a cheap version and assess the demand. It's important to have a diversity of these versions in different angles and directions to create a sensing network for demand. This allows for a reactive approach rather than a proactive one, which enables better assessment of demand.

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Why do organizations get slower as they grow? What can organizations learn from slime molds? What are the advantages of top-down organization versus bottom-up organization, and vice versa? How can organizations encourage serendipity? What use are doorbells in jungles? Why is it so hard for organizations to set a "north star" that is at once plausible, coherent, and good?

Alex Komoroske has over a decade of experience in the tech industry as a product manager focusing on platform- and ecosystem-shaped problems. While at Google, he worked on Chrome's Web Platform PM team, Augmented Reality in Google Maps, and Ambient Computing. He's fascinated by how to navigate the emergent complexity within organizations to achieve great results. You can find some of his public writing at komoroske.com.

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