The speaker discusses the challenge of keeping the 'goal posts' from moving in life and finance. He mentions that maintaining a consistent goal post is important but difficult, as many people who have achieved success tend to continuously shift their goals. He emphasizes the immense significance of this challenge in personal finance and investment, noting that he and his wife also struggle with it. He suggests that realizing that people don't think about one's financial situation as much as they do themselves can be a helpful insight in preventing excessive spending to impress others.

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