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Justin Welsh’s Efficient Content Creation System
The key to Justin Welsh's business success is his efficient content creation system, starting with a core piece of content - his newsletter, generated through a structured process from idea to creation to producing 15 pieces of content for social media in less than three hours. Justin follows a systematic approach by never starting from a blank slate, but using curated resources for inspiration and drawing one idea for the week. He conducts quick research to support his idea and follows a templated newsletter structure, focusing on addressing a problem, discussing solutions, and ending with a call to action. After editing and transforming the content into a compelling story, he creates 12 additional pieces of content by analyzing observations, predictions, and contrarian viewpoints. The entire process is streamlined and planned, ensuring consistent delivery of valuable content across various platforms.