Share What Resonates, Not Just What Excites

Identifying content that resonates with an audience rather than simply what is personally intriguing is crucial for effective communication. It is essential to understand that individual interests may not align with those of the wider audience, making it necessary to gauge what is perceived as interesting or useful by others. Regularly posting content and observing audience reactions can yield valuable insights into these preferences, functioning like informal experiments. A practical approach involves compiling interesting studies and ideas in a document to reference later, focusing first on whether there is someone specific to share it with. If multiple people come to mind, it indicates broader relevance. This strategy emphasizes creating enduring, evergreen content rather than content based solely on current trends. Engaging in a theory of mind exercise by considering diverse audience perspectives enhances communication effectiveness, which is vital in any form of public discourse.