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The MAD Podcast with Matt Turck cover image

How ClickHouse powers Netflix, Uber and Spotify’s Analytics | Aaron Katz, CEO of ClickHouse

The MAD Podcast with Matt Turck

NOTE

Sequential Growth Strategy for Market Dominance

Successful companies establish market dominance in one product line before expanding into new product areas. For example, Salesforce first dominated in Salesforce Automation, then expanded to customer service, support, marketing automation, and the underlying platform. They only ventured into new areas after demonstrating success in each previous product line, following a logical and sequential growth strategy.

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