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E12: An Inside Look Into Sequoia's Strategy & Operations, with Alfred Lin

"Turpentine VC" | Venture Capital and Investing

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Sequoia culture and brand

Sequoia's culture is characterized by a sense of unity in its communication style and a deliberate selection of individuals who fit the brand and culture. The organization encourages authentic expression but also emphasizes a high level of commitment once a decision is made, following a 'disagree and commit' approach. Internally, Sequoia engages in robust debates and sharpens ideas before publicly committing to them. The culture values decisiveness and putting all efforts behind selected investments, emphasizing quality over quantity in decision-making and innovation.

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