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20VC: Why Seed is Systemically Broken | Why Pricing is Worse Than Ever and There is More Funding Than Ever | Benchmarks for Churn, Retention and Growth Rates - Good vs Great | Why Last Vintage for Private Equity Will Suck with Jason Lemkin
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
When to Expand Product Lines as a Founder
Expanding product lines should be considered when a company reaches around 10% market share in their core Ideal Customer Profile (ICP). At this point, growth tends to slow down as it becomes challenging to further penetrate the market. Going from 10% to 20% market share may happen swiftly, but signs of this growth might be seen in metrics like longer deal closure times. It is crucial for founders to recognize the need for expansion and start implementing their second act when they hit the 10% mark in their core ICP, as further growth may become progressively harder beyond this point.
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