Harvard professor Lawrence Lessig on why AI and social media are causing a free speech crisis for the internet
Decoder with Nilay Patel
The Power of Building a Positive Brand and Engaging an Audience
Solving the problem of foreign influence doesn't fix the issue of the platform's business model. The goal is to keep users engaged, and one effective way is to turn them into conspiracy theorists. However, Taylor Swift is a counterexample, as she has built a powerful brand based on something good and true. Most durable art makes people feel good. While anger may generate engagement, it's not the single most effective approach. Feeling good doesn't equate to knowing the truth. Many people believe in the big lie and feel good about defending America. It's a challenging problem.
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