1min snip

Acquired cover image

Uber CEO Dara Khosrowshahi

Acquired

NOTE

The Importance of Keeping Take Rates Low in Booking Platforms

Expedia founder shares the importance of keeping the take rate low and doing the hard work. They reduced Expedia's take rate from 25% to 17% over 13 years. Hardcore approach is needed to prevent taking pure margin dollars. Opting for a 20% take rate ensures lasting growth and builds durability by leaving more on the table for ecosystem partners.

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