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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
What is product led SEO
Product Led SEO is about building a product specifically for the search user, rather than just focusing on content and keywords. It involves creating something that the search user wants, whether it's informational content, videos, podcasts, or widgets. Programmatic solutions, like Trip Advisor and Zillow, can help scale SEO efforts. While programmatic tactics can be useful, they are not the core of Product Led SEO.
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