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Harness the Power of Unstructured Data
Leveraging unstructured data, such as videos and interviews, provides insights similar to those of an experienced user researcher with perfect recall. Traditional data structuring methods are often too cumbersome to extract meaningful information from large volumes of qualitative data. Instead of trying to quantify every detail, the focus should be on identifying patterns and significant observations from the vast array of unstructured inputs. Tools should be developed to facilitate this analysis, allowing for the observation of user behavior and feedback to reveal valuable insights without the need for rigid data structuring.