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Mark Riching Company's Financial Success and Competitive Advantage (Speed)
Mark Riching Company's financial success was astounding. In its first fiscal year, it made over $1 billion with a net profit of $28 million. The following years saw even greater profits, reaching $200 million in 1976. Mark Riching attributed the company's success to market instability, innovation, and a different philosophy than its competitors. Speed and long-term contracts were key to their competitive advantage.