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Sara Beykpour: The Next Wave of AI’s Impact On Journalism

Generative Now | AI Builders on Creating the Future

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Ensuring Accuracy through Reality Checks

The speaker implemented a pipeline with reality checks to reduce the hallucination rate in generated content to nearly zero percent. By re-verifying the outputted content against the source material up to three times and discarding it if it fails, the hallucination rate is significantly decreased. The focus is on ensuring accuracy by distinguishing errors from hallucinations, such as AI mistaking predictions for statements. The speaker aims to build business models supporting journalism without alarming publishers who have previous negative experiences with large tech companies. The strategy involves navigating publisher concerns and fostering excitement about integrating AI technology like Particle to enhance their strategies.

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